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Discover the Power of Body Language & NLP | Boost Your Sales Game with Communication Skills That Sell

April 21, 20233 min read

Excellence is all around, sometimes so obvious that we miss it -Joseph O'Connor


Mastering the art of communication is a must-have skill if you want to build better relationships, advance in your career, and persuade people easily. But, effective communication is not just about speaking clearly and effectively.

Your body language, tone, and non-verbal cues also play an important role in conveying your message and connecting with your audience. In this blog, we’ll explore the power of body language, Neuro-Linguistic Programming (NLP), and rapport building to help you influence confidently and persuade effectively.

The Importance of Body Language in Business Communication - Current  Consulting

With that said, here is the power of body language and how it can increase sales! 👊

1. The Power of Body Language 

Did you know that over 80% of communication is non-verbal? This means that your body  language has a significant impact on how your message is perceived. Our facial expressions, posture, gestures, and eye contact can convey confidence, enthusiasm, sincerity, or boredom.  You can also convey signals of disinterest, and nervousness.

To communicate your message  effectively, make sure that your body language is in sync with your verbal cues. Imagine if someone receives a gift and as they say “Wow - this is beautiful '' while rolling their eyes. What  will you believe; what you heard or what you observed? Stand tall, smile genuinely, make eye  contact, and use gestures that complement your words to appear confident, engaging, and  trustworthy.  

2. The Science of NLP 

Neuro Linguistic programming (NLP) is a communication model that focuses on the connection  between neurology, language, and behavior. It is used to help people overcome limiting beliefs  and behaviors and enhance their communication skills.

NLP techniques can help you gain clarity of your thoughts, communicate assertively, and build rapport with anyone, quickly, easily  and effectively. Some NLP strategies you may use to influence and persuade people include  mirroring their body language, using sensory-rich language, and creating compelling stories that  resonate with their values and beliefs. 

3. Building Rapport

Rapport is a state of connection and mutual understanding between two or more people. When  you build rapport with someone, they are more likely to trust you, like you, and respond  positively to your requests. Building rapport involves the process of matching and mirroring.

You can build rapport by matching the other person's body language, tone of voice, and breathing  patterns. You can also use their phrases and expressions to show that you understand their  perspective based on eye movement and specific language. When rapport is established  consistently, you will find that people are more willing to listen to your ideas and take action. 

4. Persuasive Communication 

The ultimate goal of persuasive communication is to inspire others to take action, whether it is  buying a product, accepting a proposal, or supporting a cause. To do this, you need to  understand the needs, desires, and values of your audience, and frame your message in a way that resonates with them.

Use language that creates a sense of urgency, inspires hope, and addresses their pain points. Demonstrate your expertise and credibility by providing evidence, statistics, and testimonials. Influence isn’t about “Selling” your product, service or idea but rather  influence is about delivering a “Positive experience” through your words, stories and metaphor.


Communication is a two-way street that involves both verbal and non-verbal cues. To become  an effective communicator, you need to be aware of your body language, master NLP techniques, build rapport, and communicate persuasively. Practice these skills consistently, and  you will be able to influence confidently and persuade easily.

Remember, effective  communication is not just about what you say, but how you say it. So, pay attention to your non verbal cues, speak with confidence, and deliver a memorable experience to build relationships  that last.

NLPBody languageincrease salescommunication skills
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Eliot Hoppe

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